Focus on the creative process of Ërell

As an urban art centre, Fluctuart takes you to meet the artists in order to better understand their creative process. See you today with Ërell. 

Can you remind us who you are and your artistic practice?

Ërell, I’m an artist/designer, my work comes from graffiti. I practice a form of “urban contamination”, which consists in the systematic and compulsive installation of abstract compositions in urban space. Generally I act spontaneously, without authorization, in reaction to the architectural context and come to install my compositions in adhesives cut out on the walls and the urban furniture of the cities in which I evolve.

The module I use results from the splitting of a simple geometrical shape, the hexagon, itself resulting from a schematization of my tag. From this practice, I have retained the energy that transforms typography into a visual emblem, a logo, modular and adaptable, but also the viral character, alive from the multiplication of the motif. The goal is to sporadically invade public spaces like the tags that swarm on the walls of the city and give life to it.

By invading the streets of the cities in which I intervene, I seek to break the monotony of public planning, bring life back to life through plastic interventions whose formal vocabulary is analogous to forms found in nature, and modify the apprehension that passers-by have of urban space by inviting them to look around the streets for signs scattered along the way.
In my studio work, I always use these forms which are my signature, my writing. It becomes a pretext for experimentation, serves me to play with the different materials I use. It is in particular a search for balance between the full, the empty, the forms and counter-forms that can also be found in typography.

I use different techniques and know-how (working with wood, metal, die-cutting, painting on glass or concrete…) notably acquired during my training as a designer.

My signature then becomes a pretext for plastic experimentation and urban exploration.

Work In-Situ, Fluctuart 

What is your background, how did you start creating?

I started in Applied Arts in 2003, which proved to be a lifesaver for the rest of my studies. It was in Avignon, the city where I come from. During these high school years, I was seriously interested in the practice of graffiti that I was already practicing, and later on in the works of artists who stood out from the movement by another approach of the street (Zevs, Olivier Stak, Above, Space 3, El Tono, André, L’atlas…). During this period, I looked for other modes of expression and representation than pure lettering, with a particular interest in minimal art and the use of industrial processes to create works of art. I then entered a BTS in Product Design. At that time, I was just beginning to develop the designs I use today. In 2007, I did my first installation with scissor cut patterns, I covered a room from floor to ceiling and lived there for about 1 year. After obtaining a CAP in cabinet making, I entered the École Supérieure d’Art et de Design de Saint-Étienne in 2009. It is thanks to this environment and the different people I met during my studies that I was able to develop my die-cutting production method, allowing me to optimize my production time to spend more time in the street. In 2011, I did my first street art festival in Bordeaux, “Interactive Design Festival”, organized by Les Grandes Traversées with Mark Jenkins as curator. It’s from this festival that I started to invade the street with my designs in a more intensive and methodical way. Throughout my studies, I continued to develop my street practice in parallel, drawing on design in a transversal way.

In 2015, I met Nicolas Laugerro Lasserre and it is from this moment that I was able to present my work in my first solo show at Artistik Rézo and thus deepen and develop my workshop practice ….

In your daily work as an artist, what inspires you? What is the trigger for the creation of a work? 

Generally speaking, I work in reaction to a context. Whether it is in the street or in my studio, the starting point remains the support. For example, for the installation created on the sides of Fluctuart, I used the same material as on the sides of the boat so that it would resonate with the place. I then generate my compositions and determine their scales according to the space available to me. As for the workshop productions, I compose according to the plastic and physical qualities of my support and its construction.

In-situ work, Bordeaux submarine base

Can you explain to us how you build a work? What are the different stages of creation?

As I told you above, it can start either from a sentence that pops into my head, or from an image that struck me. Then I’m going to feed this sentence with images or this image with a sentence that it will evoke to me, and thus bring new elements that will feed the meaning.
Once I have all my elements I scan them to have them available and then create the street play. I edit the piece in volume, and then with the scanned elements I create an alias for the street. Not a carbon copy, something for the street that comes from the studio room. It’s about adapting the speech to the audience it’s intended for. Once the studio piece and the street piece are completed, I move on to a new story… A new play…

Again, it depends on the context, the materials or the medium. For example in the 120B series I start by recovering wood, preferably solid wood, and I build a “grid” determined by the direction of the grain of the wood. This allows me to set my guidelines and makes the lines of force appear. The manufacture of the support is a work of composition in its own right, I keep the angles found in my modules which offer the modularity of my graphic elements. Then I make a digital model from a photo in order to affix and build my composition and make the choice of colors. On wood I often use blue, the complementary colour of the shades found in wood to create a good interaction of colours, by playing with colour contrasts. Added to this are solids and voids to let the material appear so that it becomes an integral part of my colour palette. This method is valid for this type of pieces but I work differently when I paint on metal for example. Here I let the material reveal its materiality through corrosion processes that I channel through my compositions.

At the beginning of the year 2020 I also started a series of stencils on paper. For this one it’s even different, because my goal is to experiment with colour mixing, transparency, optical mixing, and the texture work that can be obtained by varying the pressure exerted on the spray can. For the last ones I made, I was inspired by the dress of some birds for the choice of colours .

Discover below Ërell, on Le Mur in Bordeaux

Retrouvez Ërell, sur Fluctuart

Find Ërell, on Fluctuart